Background
This is an ongoing project working in the Highspot content editor for a global tech company ("TechCo").
Employees and partners have access to TechCo's Highspot partner portal that houses content for training, sales processes, and white papers. With thousands of assets between hundreds of different pages, the partner portal was chaotic and lacked organization and unification. The challenge was creating scalable designs within a defined Highspot editor environment without any initial content.
As a UX designer, I was in charge of bringing content and UX strategy by leading discussions with page owners and creating all page designs - from greyscale wireframes to final designs.
The result is a seamless experience for employees and partners to access the content they need.
The process
The team uses the following process to bring structure to each page design:
Stakeholder alignment
We start the project with understanding the stakeholder's needs and expectations. For pages with multiple owners, alignment was crucial for establishing a common understanding of content goals and to foster positive relationships. I used Miro, an online visual workspace, to facilitate brainstorming exercises, gather insights, and showcase ideas.
Layout first approach
Content was often being created or refined at project start so we used a layout first approach and began with wireframing.
This allowed us to implement best practices at the onset of the design, create visuals for feedback from page owners, and provide guardrails that would aid the page owners on text character count and suggestions for copy.
The impact
+90%
Client collaboration, updating visual designs, and implementation of UX strategies have resulted in 90% increase in sales certification completions over three years
#1
An onboarding program using pages I designed rose to #1 in terms of traffic and engagement. The program had previously never been in the top 10.
50+
Since joining the team, I've collaborated with various sales teams and partners on over 50 designs / pages.
TechCo has referred to us as the "Highspot Dream Team" as we continually secure our position as trusted collaborators. We've been able to provide effective sales enablement through:
Organizing content in a digestable and visually appealing formats that allow sellers to find the information they need faster.
Ensuring pages are structured but dynamic enough to allow page owners to easily update for new and relevant content.
Applying cohesive branding that reflects TechCo's values and enhances their credibility.
the end! Return to selected work